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Management Information Systems: Managing the Digital Firm 18th GE 요약정보 및 구매

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지은이 Kenneth C. Laudon, Jane P. Laudon, Carol G. Traver
발행년도 2026-02-01
판수 18판
페이지 554
ISBN 9781292482590
도서상태 구매가능
판매가격 69,000원
포인트 0점
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  • Management Information Systems: Managing the Digital Firm 18th GE
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  • Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance.

    The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. T

    his real-world approach helps you develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.


    The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability, cloud computing and analytics. 

    Other topics receiving fresh coverage include Internet of Things (IoT), big data and business intelligence.

  • Part 1. Organizations, Management and the Networked Enterprise
    Information Systems in Global Business Today
    Global E-Business and Collaboration
    Information Systems, Organizations and Strategy
    Ethical and Social Issues in Information Systems

    Part 2. Information Technology Infrastructure
    IT Infrastructure and Emerging Technologies
    Foundations of Business Intelligence: Databases and Information Management
    Telecommunications, the Internet and Wireless Technology
    Securing Information Systems

    Part 3. Key System Applications for the Digital Age
    Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
    E-commerce: Digital Markets, Digital Goods
    Artificial Intelligence
    Enhancing Decision Making with Data Analytics and Business Intelligence

    Part 4. Building and Managing Systems
    Building Information Systems
    Making the Business Case for Information Systems and Managing Projects
    Managing Global Information Systems

  • 저자 


    Kenneth C. Laudon   New York University

    Jane P. Laudon       New York University

    Carol G. Traver       Azimuth Interactive, Inc , New York University

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